Multicultural Southern Market Food Hall Opening in January
Nov 30, 2021 09:31AM ● By Sheila Julson
Lancaster’s
Southern Market, added to the National Register of Historic Places in 1986, will again serve as a thriving
community hub centered around food. Scheduled to open January 2022, the new
Southern Market will be a world-class, multicultural food hall and incubator
space for restaurant startups. The venue will also have a central bar, a coffee
shop, coworking desks and offices, meeting spaces, retail space and community
rooms.
Originally
built in 1888 as a farmers’ market, the building was the first major project
designed by local architect C. Emlen Urban and operated as a marketplace until
1986. Since then, the Lancaster Chamber, the city council and the nonprofit
group ASSETS, which focuses on transforming the community through ethical and
inclusive business, have used the building as office space.
The Southern
Market revitalization effort is led by Willow Valley Communities, Lancaster
Equity and ASSETS. In 2019, Lancaster
Equity purchased Southern Market with the vision of reigniting the structure's role
as a community catalyst that celebrates the city’s diversity and supports local
entrepreneurs.
Willow Valley Communities was brought on as a
partner to manage the construction and daily operations of the building. ASSETS
sits on the 20-member board of Lancaster Equity and holds permanent office
space in Southern Market. Additionally, ASSETS seeks to ensure that the
Southern Market food hall reflects and supports the community that surrounds it,
while achieving its mission of offering business training, financing and
consulting to Lancaster’s diverse business community—especially women and
people of color. This includes providing startup support and training for the
10 food hall chefs involved with the project.
Along with serving the
Lancaster community, the Southern Market project will be a resource for surrounding
areas. The partnership among Willow Valley Communities, Lancaster Equity and
ASSETS intends to make a positive impact and transform the downtown
intersection of Queen and Vine through this renovation to bring more jobs, grow
businesses and offer public gathering space for residents.
Supporting
Diverse Entrepreneurship
Southern
Market will serve as a launchpad for 10 diverse chefs working at individual
stations. The thriving, open environment allows them to showcase their own
special menu items. While working at the food hall, the chefs will receive the
support, training and experience needed to eventually open their own
restaurant, catering or pop-up business. If a chef becomes successful and
leaves Southern Market, another up-and-coming chef can move into their station.
The first
three confirmed chef vendors are Jessie Turno, owner of Butter and Bean, a café
specializing in specialty blend coffees, espresso and scratch-made baked goods
and pastries; Bushra Fakier, of Flavors of Morocco, offering foods highlighting
the authentic Moroccan experience with a flair of Indian cuisine; and Jonathan
“JP” Forbes, owner of ‘X’ Marks the Spot, featuring a menu of modern and classic
southern soul food.
Tina
Campbell, chief executive officer of ASSETS, affirms that Southern Market is
integral to her organization’s work. “The building sits at the fulcrum between
an economically thriving corridor of Lancaster and areas that have historically
been disinvested economically,” she says. “We believe that this building can
help create equitable economic growth in the city. Our vision of an equitable
and prosperous economy that works for everyone can best be fulfilled in this
space.”

The mission behind Southern Market is to act as a jobs
pipeline between the Lancaster community, the food hall and its vendors, and to
reflect and support the surrounding community.
Southern
Market is still seeking aspiring chefs with a great customer service ethic.
Those interested in a startup station can apply for the vendor selection
process on the website. There are many other job opportunities available at
Southern Market, with a focus on hiring from within the community.
Southern Market is tentatively scheduled to
operate Wednesday through Sunday), through the spring of 2022. The venue will
eventually be open seven days per week once supply chain shortages ease and
staffing are secured.
For
more information about jobs or vendor selection, visit SouthernMarketLancaster.com/jobs
and SouthernMarketLancaster.com/vendors. To
connect with ASSETS about supporting this project, contact Jobany Bedoya at [email protected]
or 717-393-6089, ext 237.
Sheila
Julson is a freelance writer and contributor to Natural Awakenings magazine.