Reading School District will host its first-ever DUDE. be nice week from February 13 through 16, in conjunction with Valentine’s Day and Random Acts of Kindness Week. Weidenhammer Systems Corp., owned by Reading High School graduate John Weidenhammer, is sponsoring the week. Each of the district’s 19 schools will honor unsung heroes on February 16. Throughout that week, the schools will host special projects to celebrate kindness. In addition, Mayor Wally Scott designated February 16 as DUDE. be nice Day in the City of Reading. 

The DUDE. be nice project is a platform to inspire people to build a positive community, treat people better and create something that really lives and breathes this message. The Reading School District participated in the DUDE. be nice project by showing Bobby Weitzel, long-time volunteer, how much they appreciate him. Weitzel has dedicated his life to Reading High, helping with the sports and music programs, and students look to him as a role model. According to the students, Weitzel is always positive and cheers them on, affirming that Reading School District is a great place to learn. 

DUDE. be nice is an apparel company created by television producer Brent Camalich, striving to set a new standard––inspiring people’s fashion and lifestyle––with kindness, inclusiveness and gratitude at the core of their culture. Camalich worked directly with Reading High School students to share the company’s vision and launch Reading’s DUDE. be nice project. 

For more information, contact Kristin Boyd-Edwards at [email protected]. To view the RSD project video, visit DudeBeNice.com or Tinyurl.com/RHSBobbyVideo.